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People Behind Smar ] Areas Of Expertise ] Facilities ] Smar's Clients ] Size And Structure ]



Pakistan's Oldest Independent Market Research Organization

SMAR International (Private) Limited, is the oldest independent market research organization in Pakistan with Head Offices at Karachi and field work arrangements at Hyderabad, Sukkur, Quetta, Multan, Lahore, Faisalabad, Rawalpindi and Peshawar.

SMAR commenced operations from a small office space of 900 Sq. ft in 1966, offering basic market research services to just a couple of clients on assignment to assignment basis. Today, it operates from offices with a combined space of over 7500 sq. ft, offers a comprehensive range of research services backed with expertise unmatched by competitors and enjoys the reputation of having developed high standards of quality work besides being the pioneer of market research in Pakistan.

Over the years, SMAR has served the market research needs of a large number of multinational clients, national private sector concerns and Government organizations. While doing so, SMAR has developed a permanent staff of over 78, including 9 research executives, besides a team of part time advisors in marketing, sales promotion, statistics, psychology, economics, consumer behavior, engineering and computer science. SMAR’S interviewing staff comprises of people with several years experience and capability to understand the people, languages, customs and traditions in different provinces of the country.

The quality of services which SMAR offers, derives from its own sampling frame and commitment to handle all research work in-house, from problem definition to interviewing through strictly controlled on the spot field network, computerized data processing and report writing. No work is sublet to third parties at all.


People Behind Smar ] Areas Of Expertise ] Facilities ] Smar's Clients ] Size And Structure ]




Composed With Care By Syed Ahsan Ali

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