SMAR International (Private) Limited, is the oldest independent
market research organization in Pakistan with Head Offices at Karachi and field work
arrangements at Hyderabad, Sukkur, Quetta, Multan, Lahore, Faisalabad, Rawalpindi and
Peshawar.
SMAR commenced operations from a small office space of 900 Sq. ft
in 1966, offering basic market research services to just a couple of clients on assignment
to assignment basis. Today, it operates from offices with a combined space of over 7500
sq. ft, offers a comprehensive range of research services backed with expertise unmatched
by competitors and enjoys the reputation of having developed high standards of quality
work besides being the pioneer of market research in Pakistan.
Over the years, SMAR has served the market research needs of a
large number of multinational clients, national private sector concerns and Government
organizations. While doing so, SMAR has developed a permanent staff of over 78,
including 9 research executives, besides a team of part time advisors in marketing, sales
promotion, statistics, psychology, economics, consumer behavior, engineering and computer
science. SMAR’S interviewing staff comprises of people with several years
experience and capability to understand the people, languages, customs and traditions in
different provinces of the country.
The quality of services which SMAR offers, derives from its own
sampling frame and commitment to handle all research work in-house, from problem
definition to interviewing through strictly controlled on the spot field network,
computerized data processing and report writing. No work is sublet to third parties at
all.
