AREAS OF EXPERTISE

SMAR offers a wide range of quantitative, qualitative, ad hoc and continuous market research studies including:

• Product usage and consumption patterns surveys

• Consumer profile, habit and attitude surveys

• Customer satisfaction studies

• Image and segmentation studies

• Product positioning & segmentation studies

• Packaging & design tests

• Medical pharmaceutical & health care surveys

• Knowledge, attitude and practices (KAP) Studies

• Brand tracking surveys

• New products / concept tests

• Household consumer panel studies

• TV viewer ship / viewers measurement surveys

• Media evaluation studies

• Qualitative research, including focus groups, in-depth motivational analysis, product workshops etc.

• Advertisements / TV commercials – Pre / Post / Relapse tests and campaign evaluations

NEAR FUTURE PLANS

• Telephone interviews for quicker response / results

• Trade tracking studies for ascertaining brand availability, prices and POS material display

• Mystery shopping studies

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Composed With Care By Syed Ahsan Ali

For Comments and Suggestion : alis@pienet.net