FIELDWORK ROUTINES

• Permanent field staff. (Fieldwork is never given to subcontractors)

• Establishment of control room

• Briefing by Supervisor

• Identification of areas & the starting points

• Dropping interviewers in the sample areas

• All interviews are on one to one basis

• Each interviewer operates independently

• All information / data is kept confidential

• Spot checks by Supervisor

• Back checking by Supervisor (20%)

• Inspection by Research Executive (5% Areas)

• Field editing by Supervisor

• Despatches

DATA MANAGEMENT

MAJOR AREAS OF DATA MANAGEMENT ARE:

(a) CODING

(b) SELECTION OF APPROPRIATE SOFTWARE

(c) ADAPTATION (Programming)

(d) PHYSICAL CHECKING OF LISTINGS

(e) INCORPORATION OF CORRECTIONS

(f) GENERATION OF TABLES

(g)    PREPARATION OF ELECTRONIC FILES FOR CLIENTS

DATA RELIABILITY CONTROLS

1) MANUAL CHECKING PRINT OUTS OF ALL DATA ARE CHECKED BY TALLYING WITH THE ORIGINAL DATA DOCUMENTS/QUESTIONNAIRES

2) GENERAL CONSISTENCY CHECKS

3) RANDOM CHECKING THROUGH DOUBLE PUNCHING OF 10 TO 25% OF THE QUESTIONNAIRES.

FOCUS GROUP DISCUSSIONS

• In-house air-conditioned rooms for discussion and client’s observations

• One-way mirror facility

• Audio-video equipment enabling the client to monitor the discussions from the "observation room"

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Composed With Care By Syed Ahsan Ali

For Comments and Suggestion : alis@pienet.net